The dynamics of online shopping keeps on changing depending on the need of the customers and the evolving technologies. As the customers are moving to digital platform to shop their needs, the convenience and personalized services is what makes the shopping experience more accurate and exclusive for everyone.
With the growing demand of all-time customer services, the need of Chatbots and conversational ai for ecommerce have increased dramatically in the industry. With the increasing technology, AI (Artifical Inteeligence) powered chatbots provide the accurate information and services as required by the customers. Let’s understand the same in detail.
What is e-commerce chatbot?
AI Chatbots and conversational ai for ecommerce are technology and data-driven solution that offers solutions to customers on the go. They can have conversations with people as if they were human beings and assist individuals in a number of chores on an e-store and helps in increasing customer retention in ecommerce.
This AI chatbot for ecommerce chatbots rely on advanced technologies such as natural language processing (NLP) and machine learning to understand what customers want or need, suggest relevant product based on their interests/preferences or even smoothly handle transactions.
Why should there be Chatbots in the Online Shop?
There are different reasons why using AI chabots is beneficial for your online store. Here are some of them:
- Better customer service: Research has shown that sixty-four percent (64%) of buyers prefer chatbots because they are available all the time and reply promptly. Having a chatbot or conversational ai for ecommerce means customers get answers within a few seconds rather than waiting on the line to talk with a live customer care agent. Consequently, this makes consumers happy which increases their chances of returning back to your store then make another purchase and eventually increases customer retention in ecommerce.
- Personalized recommendations: According to a study done almost 91% of customers usually opt for brands with customized offers and suggestions. This is where chatbots and conversational ai for ecommerce come in. They can track what each customer has shown interest in prior as well as suggest other related items based on this information. For instance, if someone likes running shoes from specific brand or cushioning running shoes the chatbot could recommend some similar designs found on the website.
- They facilitate less shopping cart abandonment: Although it is not convenient for the e-commerce business, it happens in about two-thirds or 68.63% of instances of adding to cart without final purchase being made. The use of bots here may help retain cart ‘’droppers’’ on the stage as they can respond any question which would like to prevent them from continuing to finish that order like elaborating how product functions, its sizing options or when it may be expected to be received upon purchase.
- Valuable insights into customers: Every time somebody engages with your chatbot, there’s an opportunity to know them better. You may discover their interests, challenges they encounter in life and most-taken routes as far as purchases are concerned. For this reason, it plays a crucial role in any business and help in increasing customer retention in ecommerce. It enables you to make informed decisions about the items you should stock in your store, how best market them, and if possible improve your site so that individuals can easily find whatever they are looking for.
Thus we see that having an AI chatbot for eCommerce site can be quite beneficial – just like having that friendly salesperson who is there always ready to assist clients and make sure they have an excellent shopping experience. Owebest offers best live chat software for ecommerce for industrial experts.
Also read: Conversational Bots Are the Future of Customer Service
Use Cases: How Chatbots Drive Sales and Customer Loyalty
Use Case 1: Personalized Shopping Assistant
Imagine walking into a clothing store---already there waiting for you is a very friendly salesperson whose understanding of your style preferences allows him/her suggest the best outfits. Such is the efficacy that eCommerce specific chatbots attain.
The utilized data comprises artificial intelligence (AI) alongside customers’ information; thus creating chatbot that can recommend tailored products to purchase. For instance, if you have been shopping around for gym gear, then one of these bots may advise you on where to get new sneakers or even a matching track suit. By doing so, a customer feels wanted and appreciated hence increasing the chances for conversion.
This is how it works;
You want a new camera at Amazon site.
The chatbot appears asking if you need assistance.
You tell it that you are searching for camera for travel photography.
Based on your history or (if not available) brief questionnaire responses provided by user; bot proposes certain cameras famous for their portability as well quality of images captured through them.
In addition, it’s possible for this system even to select fitting tripods together with lenses hence creating (making) shopping process very convenient and enjoyable.
Use Case 2: Rescue Abandoned Carts
We've all been there: you fill your online shopping cart with goodies, then get sidetracked and abandon the whole thing. In such a scenario, the presence of chatbots becomes a saving grace for the situation. They are designed such that they can recognize buyers who fill their carts before leaving without check out details automatically start dialogue with them so as to know what might be holding them back from finalizing their purchases . Probably size-related questions or shipping charges deter them. By answering these queries, the chatbot can put misplaced items back into customer’s basket hence culminating in driving through of purchases.
For example:
Someone adds another dress into her basket but leaves without completing the payment because she is not certain about whether it fits properly or not.
The chatbot notices that and asks if you have any questions.
You express your concern about the dress size fitting.
The chatbot will provide you with a size chart and offer to show other dresses of the same design but in different sizes if you want.
By resolving those doubts and providing useful information; chatbots have been able to significantly decrease the rate at which customers abandon their carts, thereby boosting sales for merchants operating online shops.
Advanced Chatbot Features for Enhanced Customer Engagement
Apart from the basics, you may want to consider these nice additional features to get your conversational AI for ecommerce a little more customer friendly:
- Social Media Integration: Integrate your chatbot with popular social media platforms like Facebook Messenger or WhatsApp. This will allow customers to interact directly with the chatbot on their most preferred social channels which makes it easier and more common. This helps in elevating customer experience in ecommerce.
- Voice Recognition and Search: Include voice search in your chatbot so customers can talk to it just like they would talk to a human being thus making it more intuitive.
- Visual Stuff and Fun Games: To make the chat more engaging for customers you can try adding images, product slideshows or even short videos on your chatbot. Moreover you may gamify shopping experience by giving reward points/discounts when a user completes some tasks or makes purchase through chatbot thus creating more involvement with clients.
Choosing the Right Chatbot Solution for Your Business
Since there are many chatbot solution available in the market, every eCommerce should own the one which is best suited for his or her own business. This is because chatbots designed with industrial applications have industry specific language models which means they understand customers better.
- Scalability And Customization: It is advisable for a chatbot and best live chat software for ecommerce that will continue to grow with your company. It should have room for changing its appearance, voice as well as offerings in order align itself with your brand and meet the needs of your audience it serves.
- Analyzes And Reporting: It is important for your chatbot to do proper analytics and report generation also. This enables you in tracking performance improvements areas of its concern customer engagements, sales growth rates among other business objectives and customer experience in ecommerce.
Also read: AI: Friend or Foe? Exploring the Risks of AI
In conclusion
In the competitive world of online shopping, AI chatbots are essential tools for improving sales performance, building customer loyalty and outcompeting other businesses. Taking advantage of the features and functionality provided by Owebest will enable your store provide tailored convenience and pleasure to its clients, which will result in more sales and hence higher levels of success during these digital times. Note that AI chatbot for ecommerce and best live chat software for ecommerce is not some form here today gone tomorrow; they represent an intelligent investment in the future of our associated businesses.
